ABOUT THIS EVENT

Commercial Innovation, Customer Engagement, and the Future of Pharma Growth

At the upcoming Pharma Commercial Innovation Summit, taking place in Valencia on 24–25 November 2026, UBIQ Events will bring together senior pharma executives, commercial leaders, innovators, and industry experts to explore the evolving future of pharmaceutical commercial strategy. Through real-world case studies, expert-led discussions, and interactive sessions, the summit will examine the most impactful innovations shaping the future of pharma commercial excellence, from launch strategy, brand lifecycle management, market access, pricing, and reimbursement to omnichannel engagement, customer experience, AI, data, and commercial analytics.

This is your opportunity to connect with senior pharma commercial leaders, exchange knowledge, and gain actionable insights that will shape the future of pharmaceutical commercial innovation. Stay ahead in an industry where agility, customer focus, and data-driven strategy are redefining commercial success.

Key topics will include

Product launch excellence and brand lifecycle strategy

Go-to-market innovation, commercial excellence and sales force effectiveness

Market access, pricing and reimbursement strategy

Omnichannel engagement, customer experience and patient-centric commercial models

Data, AI and commercial analytics for smarter decision-making

Cross-functional collaboration and organizational transformation



Where

Hotel Senator Parque Central
Valencia



When

Tuesday to WednesdayNovember 24-25, 2026

Industry Leaders

The 2026 Speakers

Enrique Galicia

VP Commercial Excellence

Joakim Olsson

Global Director - Commercial Upstream Lead | Efruxifermin MASH

Philipp Klein

Associate Director, Customer Engagement Lead – Commercial Excellence

Petra Bulf

Commercial IT Cluster Lead, Associate Director

Azeeza Sunmonu

EMEA Head of Commercial Execution & Global Accounts (Director)

Jorge Pérez

Commercial Director Specialty Business Division

Pedro Figueiredo

Commercial Operations Excellence Associate Director West EU & Intercontinental

Pablo Regueras Escudero

Assoc. Director Marketing & Sales Oncology and Onco-Hematology

Maged Mabrouk

Director Global Commercial Operations/CommEx

Berta Pardina

Commercial Head Aesthetics & IDS Marketing Head Aesthetics & Consumer Iberia

Victor Manuel Serrano

Commercial Lead Rare Disease & Nephro

Pelin Parmaksizoglu

Commercial Director

Héctor De la Riva

Region Europe Commercial Director

Bruno Figueiredo

Director, Commercial Strategy Iberia & Country Manager Portugal

José Luis Sánchez

Market Access Director

Harsh Raghava

Director, Commercial / Alliance Management

Ticket Pricing

Save your seat in Valencia

Prices rise as the summit gets closer. Lock in the September rate and save up to 300€.

Current rate

Valid until 31 October 2026

September ticket

€1,290

€1,590

Save €300

Full access to both summit days, 24 to 25 November 2026



15+ top pharma keynotes



2 group stand-up discussions



Cocktail night



Networking lunches and coffee breaks



Dedicated conference app

Admit one

Pharma Commercial Innovation Summit

24 to 25 November 2026
Hotel Senator Parque Central
Valencia, Spain

Price timeline

Early Bird

€690

Closed

August

€990

Closed

September

€1,290

Until 31 Oct

November

€1,590

From 1 Nov

Industry Innovators

Sponsors & Partners

The companies supporting the first Pharma Commercial Innovation Summit and the future of pharma commercial excellence.

Silver sponsor

Bronze sponsor

Put your brand in front of pharma commercial leaders

Speaking slots, exhibition space and branding packages are still available for November 2026.

Become a sponsor

Outstanding Content

Key topics on stage in Valencia

Two days of case studies, expert-led sessions and group stand-up discussions on the future of pharma commercial excellence.

Key topics

Stand-up discussions

Days

View the program

From Strategy to Field Impact: Building the Next Generation Go-To-Market Model in Pharma

From Market Entry to Commercial Excellence: Go-To-Market Strategies that Drive Sustainable Growth

Designing Agile Go-to-Market Models by Market, Brand Maturity and Customer Segment

Pre-Launch Stakeholder Mapping and Early Customer Engagement

Every Signal Counts: Building a Smart Commercial Engine

Launch Excellence in Rare Disease

Innovating Customer Engagement Through Cross-Functional Collaboration

Shaping and Optimizing Portfolio Across European Markets

Evolution of Pricing and Reimbursement for New Drugs in Spain

AI in Pharma Commercial: Hype vs. Real Impact

The Shrinking Role of the Traditional Sales Rep

Launching in Crowded Therapeutic Areas: How Do You Still Stand Out?

Breaking Down the Silos: Medical, Commercial and Market Access Alignment

Measuring What Matters: Rethinking Commercial KPIs

Value-Based Agreements and Innovative Pricing: Ready for Prime Time?

Scaling AI in Pharmaceutical Commercial Operations

Making Strategy Happen: From Commercial Strategy to Execution and Performance

Shaping Product Strategy: Building Success Before Launch

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Let us Know
What Do You Have
in Mind

Interested on knowing more about the program, the venue, our sponsorship packages, the expected audience of this conference? Let us know!

Program and Operations



+421 902 161 667



vladka.roriz@ubiqevents.com

Sponsorship Opportunities



+351 926 623 972



andre.prado@ubiqevents.com

PHARMA COMMERCIAL
INNOVATION
Summit

ABOUT THIS EVENT