Name: Pharma Commercial Innovation Summit 2026
Start: 2026-11-24T08:30:00+01:00
End: 2026-11-25T16:20:00+01:00
Location: Valencia

Day 1November 24, 2026

8:30 AM

Registration and Morning Coffee

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Registration

8:55 AM

Opening Remarks From The Organizer and Chair



Opening

Enrique Galicia, VP Commercial Excellence at Bial

09:00 AM

From Strategy to Field Impact: Building the Next Generation Go-To-Market Model in Pharma

by Enrique Galicia - VP Commercial Excellence - Bial



Keynote

Pharma commercial models are under increasing pressure due to access complexity, evolving customer expectations, fragmented channels, budget constraints, and the need for more precise, insight-led execution. This session will explore how companies can move from static, volume-driven approaches to more agile, customer-centric go-to-market models that connect strategy, segmentation, field force effectiveness, omnichannel engagement, and performance management into one scalable execution system.

Shana Owen, Business Development Manager – UK/Europe at Vivanti

09:40 AM

Coffee

Pelin Parmaksizoglu, Commercial Director at Biotest

10:50 AM

From Market Entry to Commercial Excellence: Building Go-To-Market Strategies that Drive Sustainable Growth

by Pelin Parmaksizoglu - Commercial Director - Biotest



Keynote

In an increasingly complex pharma environment, successful go-to-market execution requires a clear commercial strategy, strong market prioritization, stakeholder alignment, and scalable launch models. Drawing on over 25 years of global commercial leadership across pharmaceuticals, radiopharmaceuticals, and medical devices, this session will explore how companies can translate market opportunities into sustainable growth. The talk will focus on practical approaches to market entry, launch planning, commercial excellence, market access, distributor models, and cross-functional execution across diverse international markets

Juan-Carlos Celi, VP & Head - Oncology Software Solutions (REU) / Radiation Safety Officer at Elekta

11:30 AM



Keynote

TBA

12:40 PM

Lunch



Lunch

14:00 PM

Stand Up Discussion



Roundtable

For 40 minutes, all participants will engage in discussions with their peers on suggested topics:

1. AI in pharma commercial: hype vs. real impact
‍Where has GenAI and predictive analytics actually moved the needle in your commercial operations — and where is it still mostly promise? A topic that touches every function in the room

.2. The shrinking role of the traditional sales rep
‍As HCPs increasingly prefer digital channels, what does the field force of 2027–2030 look like? Reps, MSLs, hybrid roles, or something new entirely?

‍3. Launching in crowded therapeutic areas: how do you still stand out?
‍With so many "me-too" and biosimilar launches, what truly differentiates a commercial launch today — beyond clinical data?

‍4. Breaking down the silos: medical, commercial, and market access alignment
‍Everyone agrees on the need, but few do it well. What's actually working — and what compliance line do you refuse to cross?
‍

Andreas K. Salk, Director, Data, Analytics & AI at Radiometer

14:40 PM



Keynote

In today's rapidly evolving healthcare landscape, there is no one-size-fits-all go-to-market strategy. Success depends on adapting commercial models to the specific market environment, the maturity of the brand, and the needs and behaviors of different customer segments.
This presentation explores how agile go-to-market approaches can help organizations optimize engagement, accelerate growth, and deliver greater value across the product lifecycle.

Victor Manuel Serrano, Commercial Lead Rare Disease & Nephro at CSL Vifor

15:50 PM

CSL Vifor Presentation

by Victor Manuel Serrano - Commercial Lead Rare Disease&Nephro - CSL Vifor



Keynote

TBA

16:30 PM

Coffee Break



Coffee

Harsh Raghava, Director, Commercial / Alliance Management at Alvotech

17:10 PM

Alvotech Presentation

by Harsh Raghava - Director, Commercial / Alliance Management - Alvotech



Keynote

TBA

17:50 PM

Panel Discussion



Panel

Would You Like to Lead This Panel?
Let us know: andre.prado@ubiqevents.com

18:30 PM

Cocktail Reception



Cocktail

Day 2November 25, 2026

8:30 AM

Registration and Morning Coffee



Registration

8:55 AM

Opening Remarks From The Organizer and Chair



Opening

Sabine Luciani, Global Commercial Director - Weight Management at AztraZeneca

09:00 AM

AztraZeneca Presentation

by Sabine Luciani - Global Commercial Director - Weight Management - AztraZeneca



Keynote

TBA

Nosipho Gwala, Area Commercial Director Northern & Western Europe at GSK

09:40 AM

GSK Presentation

by Nosipho Gwala - Area Commercial Director Northern & Western Europe - GSK



Keynote

TBA

10:20 AM

Coffee Break



Coffee

Vikram Mohan, Director, International, Omnichannel Marketing & Content Enablement at Regeneron

10:50 AM

Turbocharging the Field force to become the orchestrators of a true Omnichannel Experience

by Vikram Mohan - Director, International, Omnichannel Marketing & Content Enablement - Regeneron



Keynote

- Qualifying a true Omnichannel experience and unravelling what it takes for a Pharma company to create it
- Leveraging the power of AI and Digital to orchestrate a consistent brand experience across sales and marketing teams.
- Future proofing the Field Force with the key technical skills and engagement strategies essential for Omnichannel Enablement.

11:30 AM

Stand Up Discussion



Roundtable

For 40 minutes, all participants will engage in discussions with their peers on the following suggested topics:

1. Omnichannel: are we truly customer-centric, or just multi-channel?
‍Personalization, next-best-action, modular content — separating buzzwords from a real customer-journey transformation.
‍
2. Measuring what matters: rethinking commercial KPIs
‍Are we still over-indexing on call frequency and sales revenue? What new metrics (engagement, access, patient outcomes) should be in every commercial dashboard?

‍3. Patient engagement: from "support program" to true partnership
‍Especially in specialty, rare disease, and chronic conditions — how do we move beyond co-pay cards and reminder apps to genuine patient-centric models?

4. Value-based agreements and innovative pricing: ready for prime time?
‍Are payers and pharma finally aligned on outcomes-based deals, or are these still mostly PR exercises? Share what's working in your markets.

12:10 PM

Lunch



Lunch

Peter Egsgaard, Global Head of Customer Excellence & Operations | Rare Disease at Biogen

13:40 PM

Launch excellence in Rare Disease

by Peter Egsgaard - Global Head of Customer Excellence & Operations | Rare Disease - Biogen



Keynote

Launching therapies for rare diseases presents unique challenges, from small patient populations and complex stakeholder landscapes to limited market awareness and access barriers. Achieving launch excellence requires a highly coordinated, patient-centric strategy that aligns medical, commercial, and market access functions. This presentation will explore key success factors, best practices, and lessons learned for delivering impactful and sustainable rare disease launches.

José Luis Sánchez, Director Market Access, Public Affairs, Tenders and Supply at Advanz Pharma

14:20 PM

Advanz Pharma Presentation

by José Luis Sánchez - Director Market Access, Public Affairs, Tenders and Supply - Advanz Pharma



Keynote

TBA

Philipp Klein, Associate Director, Customer Engagement Lead – Commercial Excellence at Moderna

15:00 PM

Every Signal Counts: Building a Smart Commercial Engine

by Philipp Klein - Associate Director, Customer Engagement Lead – Commercial Excellence - Moderna



Keynote

TBA

Héctor De la Riva, Region Europe Commercial Director at Reig Jofre

15:40 PM

Shaping and Optimizing Portfolio Across European Markets

by Héctor De la Riva - Region Europe Commercial Director - Reig Jofre



Keynote

As the European pharmaceutical landscape becomes increasingly diverse and dynamic, optimizing portfolios requires a market-specific approach that balances strategic priorities with local opportunities. This presentation explores how commercial innovation can help shape and optimize portfolios across European markets, enabling organizations to maximize value, strengthen competitiveness, and drive sustainable growth.

Berta Pardina, Commercial Head Aesthetics & IDS Marketing Head Aesthetics & Consumer Iberia at Galderma

16:20 PM

Galderma Presentation

by Berta Pardina - Commercial Head Aesthetics & IDS Marketing Head Aesthetics & Consumer Iberia - Galderma



Keynote

TBA

Maged Mabrouk, Director Global Commercial Operations/CommEx at Valneva

17:00 AM

Valneva Presentation

by Maged Mabrouk - Director Global Commercial Operations/CommEx - Valneva



Keynote

TBA

17:40 PM

Closing Remarks



Closing

Customers Frenquently Ask

FAQ

What is the Pharma Commercial Innovation Summit?



The Pharma Commercial Innovation Summit is a two-day event hosted by UBIQ Events in Valencia on 24–25 November 2026. It brings together pharmaceutical commercial leaders to drive growth through commercial innovation and strategic excellence, spanning go-to-market strategy, commercial excellence, omnichannel engagement, market access and launch.

When and where does it take place?



The summit runs over two days, Tuesday 24 and Wednesday 25 November 2026, in Valencia, Spain.

Is the conference in person or virtual?



It is a fully in-person event. Attending on-site gives you access to live presentations, panel discussions, networking sessions and the exclusive networking app.

Who organises the conference?



The event is organised by UBIQ Events, an events service provider dedicated to the life sciences that runs conferences across MedTech, digital health and pharma.

Who should attend?



The summit is designed for pharmaceutical commercial leaders, including heads and directors of commercial excellence, marketing, market access, sales, omnichannel, go-to-market and commercial operations.

What topics does the conference cover?



Sessions focus on pharmaceutical commercial excellence and innovation: go-to-market and launch strategy, market access, commercial effectiveness, omnichannel and HCP engagement, and data-driven commercial decision-making.

Can I buy tickets offline? How?



You can purchase tickets offline by contacting the UBIQ Events team (operations@ubiqevents.com)

Can I share my event ticket with another person?



No. Tickets are issued to an individual and are not transferable between event sessions/days.

What if I lose my badge?



No worries, we can print another one for you in the hotel.

What is the attire at the events?



Our recommended dress code for our events is business or smart casual. Please note that the conference room can be a bit chilly, so we suggest bringing a sweater for added comfort.

What does UBIQ events do?



At U, we specialize in crafting impactful experiences for the life sciences industry. With two core branches—our own conferences, workshops and webinars, as well as tailored events for partners—we connect you with the qualified leads your business needs. We are a professional service provider that specializes in planning, organizing, and executing various types of in-person or virtual events such as conferences, panel discussions, roundtables, workshops, webinars, webinars, team buildings and others social events. We handle all aspects of event management, including venue selection, logistics, catering, speaker selection and invitation, registration, audiovisual production, marketing, and more.

Where should I stay?



The conference takes place at a centrally located Hotel**** to be disclosed, which also offers accommodation, so you can book a room directly with the hotel.

How do I get to the venue?



The hotel will be disclosed soon.

Can I purchase tickets at the door/gate/entrance?



Yes, you can, depending on availability! However, we highly recommend purchasing your ticket in advance to secure your spot.

Who are the speakers?



The 2026 line-up features senior commercial leaders from companies including Bial, Biotest, Mundipharma, Galderma, CSL Vifor, Alvotech and Valneva, with further speakers announced in the run-up to the event.

How do I register?



You can register online through the registration page. For any questions about registration, contact the programme and operations team at vladka.roriz@ubiqevents.com.

How much does it cost?



Ticket pricing and packages are listed on the registration page at registration page. For group rates or tailored options, contact vladka.roriz@ubiqevents.com.

What is the cancelation policy?



If you need to cancel, we’re unable to offer refunds for the amount paid. However, we’re happy to provide full credit towards a future event. Alternatively, you’re welcome to have a colleague attending in your place.

What is included in my registration?



Registration gives you access to all conference sessions across both days, panel discussions, networking coffee breaks, executive lunches, the cocktail reception and the exclusive networking app.

What does the agenda look like?



The programme combines 40-minute expert presentations with Q&A, panel discussions and standup discussions, interspersed with structured networking. The full session schedule is published on this programme page.

When do I get my badge?



Your registration packet will be available for pickup at the conference/event registration desk. Only the registered attendee may pick up their registration packet.

Is there networking at the event?



Yes. The conference is built around networking, with dedicated breaks, long lunches, a cocktail reception, group standup discussions with all participants,featuring dedicated breaks, long lunches, a cocktail reception, group stand-up discussions with all participants, and an exclusive networking app that allows attendees to connect, message, and an exclusive networking app that lets attendees connect, message and arrange meetings before and during the event.

What language is the conference in?



All sessions, presentations and materials are delivered in English.

How can I become a sponsor?



Sponsorship opportunities are available across a range of packages. Visit the sponsorship page or contact André Prado at andre.prado@ubiqevents.com or +351 926 623 972 to discuss options.

Why should my company sponsor the conference?



Sponsoring places your brand in front of senior pharmaceutical commercial decision-makers who are actively shaping go-to-market and growth strategy. Packages can include speaking opportunities, branding, lead generation and direct access to a curated audience of industry leaders.

Who do I contact for more information?



For programme and operations enquiries, contact Vladka Roriz at vladka.roriz@ubiqevents.com or +421 902 161 667. For sponsorship enquiries, contact André Prado at andre.prado@ubiqevents.com or +351 926 623 972.

Which annual conferences UBIQ does?



Pharma Meets AI Conference
Pharma Omnichannel and HCP Engagement Conference
Digital Health Conference
Pharmacovigilance & Drug Safety Conference
MedTech Meets AI

Pharma Commercial Innovation Summit

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Valencia - 24,25 November, 2026

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The 2026 Program

8:30 AM

Registration and Morning Coffee

8:55 AM

Opening Remarks From The Organizer and Chair

09:00 AM

From Strategy to Field Impact: Building the Next Generation Go-To-Market Model in Pharma

by Enrique Galicia - VP Commercial Excellence - Bial

09:40 AM

Sponsored Presentation

10:20 AM

Coffee Break

10:50 AM

From Market Entry to Commercial Excellence: Building Go-To-Market Strategies that Drive Sustainable Growth

by Pelin Parmaksizoglu - Commercial Director - Biotest

11:30 AM

Sponsored Presentation

12:00 PM

Mundipharma Presentation

by Azeeza Sunmonu - Global Head of Commercial Excellence - Mundipharma

12:40 PM

Lunch

14:00 PM

Stand Up Discussion

14:40 PM

Sponsored Presentation

15:10 PM

Designing Agile Go-to-Market Models by Market, Brand Maturity and Customer Segment

by Jorge Pérez - Director Specialty Business Divisionof AI Engineering - Daiichi-Sankyo

15:50 PM

CSL Vifor Presentation

by Victor Manuel Serrano - Commercial Lead Rare Disease&Nephro - CSL Vifor

16:30 PM

Coffee Break

17:10 PM

Alvotech Presentation

by Harsh Raghava - Director, Commercial / Alliance Management - Alvotech

17:50 PM

Panel Discussion

18:30 PM

Cocktail Reception

8:30 AM

Registration and Morning Coffee

8:55 AM

Opening Remarks From The Organizer and Chair

09:00 AM

AztraZeneca Presentation

by Sabine Luciani - Global Commercial Director - Weight Management - AztraZeneca

09:40 AM

GSK Presentation

by Nosipho Gwala - Area Commercial Director Northern & Western Europe - GSK

10:20 AM

Coffee Break

10:50 AM

Turbocharging the Field force to become the orchestrators of a true Omnichannel Experience

by Vikram Mohan - Director, International, Omnichannel Marketing & Content Enablement - Regeneron

11:30 AM

Stand Up Discussion

12:10 PM

Lunch

13:40 PM

Launch excellence in Rare Disease

by Peter Egsgaard - Global Head of Customer Excellence & Operations | Rare Disease - Biogen

14:20 PM

Advanz Pharma Presentation

by José Luis Sánchez - Director Market Access, Public Affairs, Tenders and Supply - Advanz Pharma

15:00 PM

Every Signal Counts: Building a Smart Commercial Engine

by Philipp Klein - Associate Director, Customer Engagement Lead – Commercial Excellence - Moderna

15:40 PM

Shaping and Optimizing Portfolio Across European Markets

by Héctor De la Riva - Region Europe Commercial Director - Reig Jofre

16:20 PM

Galderma Presentation

Save your seat for the
Pharma Commercial Innovation Summit

Save Your Seat
with Early Bird!

What is the Pharma Commercial Innovation Summit?

Is the conference in person or virtual?

Can I buy tickets offline? How?

Can I purchase tickets at the door/gate/entrance?

Let us Know What
Do You Have in Mind