Frequently asked questions about the Pharma Commercial Innovation Summit

Question 1

What is the Pharma Commercial Innovation Summit?

Accepted Answer

The Pharma Commercial Innovation Summit is a two-day event hosted by UBIQ Events in Valencia on 24–25 November 2026. It brings together pharmaceutical commercial leaders to drive growth through commercial innovation and strategic excellence, spanning go-to-market strategy, commercial excellence, omnichannel engagement, market access and launch.

Question 2

When and where does it take place?

Accepted Answer

The summit runs over two days, Tuesday 24 and Wednesday 25 November 2026, at the Senator Parque Central Hotel, Plaça de Manuel Sanchis Guarner 1, 46004 Valencia, Spain.

Question 3

Is the conference in person or virtual?

Accepted Answer

It is a fully in-person event held at the Senator Parque Central Hotel in Valencia. Attending on-site gives you access to live presentations, panel discussions, networking sessions and the exclusive networking app.

Question 4

Who organises the conference?

Accepted Answer

The event is organised by UBIQ Events, an events service provider dedicated to the life sciences that runs conferences across MedTech, digital health and pharma.

Question 5

Who should attend?

Accepted Answer

The summit is designed for pharmaceutical commercial leaders, including heads and directors of commercial excellence, marketing, market access, sales, omnichannel, go-to-market and commercial operations.

Question 6

What topics does the conference cover?

Accepted Answer

Sessions focus on pharmaceutical commercial excellence and innovation: go-to-market and launch strategy, market access, commercial effectiveness, omnichannel and HCP engagement, and data-driven commercial decision-making.

Question 7

Can I buy tickets offline? How?

Accepted Answer

You can purchase tickets offline by contacting the UBIQ Events team at operations@ubiqevents.com.

Question 8

Can I share my event ticket with another person?

Accepted Answer

No. Tickets are issued to an individual and are not transferable between event sessions or days.

Question 9

What if I lose my badge?

Accepted Answer

No worries, we can print another one for you at the hotel.

Question 10

What is the attire at the events?

Accepted Answer

Our recommended dress code is business or smart casual. The conference room can be a bit chilly, so we suggest bringing a sweater for added comfort.

Question 11

What does UBIQ Events do?

Accepted Answer

UBIQ Events specialises in crafting impactful experiences for the life sciences industry. With two core branches, our own conferences, workshops and webinars, and tailored events for partners, we connect you with the qualified leads your business needs. We plan, organise and execute in-person and virtual events such as conferences, panel discussions, roundtables, workshops, webinars, team buildings and other social events, handling venue selection, logistics, catering, speaker selection and invitation, registration, audiovisual production, marketing and more.

Question 12

Where should I stay?

Accepted Answer

The summit takes place at the Senator Parque Central Hotel, a centrally located four-star hotel in Valencia that also offers accommodation, so you can book a room directly with the hotel.

Question 13

How do I get to the venue?

Accepted Answer

The Senator Parque Central Hotel is at Plaça de Manuel Sanchis Guarner 1, 46004 Valencia, next to Parque Central and a short walk from Joaquín Sorolla railway station. It is roughly 20 minutes from Valencia Airport by taxi or metro.

Question 14

Can I purchase tickets at the door?

Accepted Answer

Yes, you can, depending on availability. However, we highly recommend purchasing your ticket in advance to secure your spot.

Question 15

Who are the speakers?

Accepted Answer

The 2026 line-up features senior commercial leaders from companies including Bial, GSK, Biotest, Mundipharma, Galderma, CSL Vifor, Alvotech and Valneva, with further speakers announced in the run-up to the event.

Question 16

How do I register?

Accepted Answer

You can register online through the registration page at https://www.pharmacommercialsummit.com/register. For any questions about registration, contact the programme and operations team at vladka.roriz@ubiqevents.com.

Question 17

How much does it cost?

Accepted Answer

Ticket pricing is tiered by booking date: Early Bird €690, then €990 in August, €1,290 from September and €1,590 in November 2026. Group rates are available; contact vladka.roriz@ubiqevents.com.

Question 18

What is the cancellation policy?

Accepted Answer

If you need to cancel, we are unable to offer refunds for the amount paid. However, we are happy to provide full credit towards a future event. Alternatively, you are welcome to have a colleague attend in your place.

Question 19

What is included in my registration?

Accepted Answer

Registration gives you access to all conference sessions across both days, panel discussions, networking coffee breaks, executive lunches, the cocktail reception and the exclusive networking app.

Question 20

What does the agenda look like?

Accepted Answer

The programme combines 40-minute expert presentations with Q&A, panel discussions and stand-up discussions, interspersed with structured networking. The full session schedule is published on the programme page at https://www.pharmacommercialsummit.com/program.

Question 21

When do I get my badge?

Accepted Answer

Your registration packet will be available for pickup at the conference registration desk. Only the registered attendee may pick up their registration packet.

Question 22

Is there networking at the event?

Accepted Answer

Yes. The conference is built around networking, with dedicated breaks, long lunches, a cocktail reception, group stand-up discussions with all participants, and an exclusive networking app that lets attendees connect, message and arrange meetings before and during the event.

Question 23

What language is the conference in?

Accepted Answer

All sessions, presentations and materials are delivered in English.

Question 24

How can I become a sponsor?

Accepted Answer

Sponsorship opportunities are available across a range of packages. Visit the sponsorship page at https://www.pharmacommercialsummit.com/become-a-sponsor or contact André Prado at andre.prado@ubiqevents.com or +351 926 623 972 to discuss options.

Question 25

Why should my company sponsor the conference?

Accepted Answer

Sponsoring places your brand in front of senior pharmaceutical commercial decision-makers who are actively shaping go-to-market and growth strategy. Packages can include speaking opportunities, branding, lead generation and direct access to a curated audience of industry leaders.

Question 26

Who do I contact for more information?

Accepted Answer

For programme and operations enquiries, contact Vladka Roriz at vladka.roriz@ubiqevents.com or +421 902 161 667. For sponsorship enquiries, contact André Prado at andre.prado@ubiqevents.com or +351 926 623 972.

Question 27

Which annual conferences does UBIQ Events organise?

Accepted Answer

UBIQ Events organises six annual conferences: Pharma Meets AI Conference, Pharma Omnichannel HCP Engagement Conference, Digital Health Conference, Pharmacovigilance & Drug Safety Conference, MedTech Meets AI Conference and the Pharma Commercial Innovation Summit.

Driving
Pharma Growth
Through
Commercial Innovation
and Strategic Excellence

toP tIER cONTENT

The 2026 Program

Save your seat in Valencia

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Driving Pharma Growth Through Commercial Innovation and Strategic Excellence

toP tIER cONTENT

The 2026 Program

8:30 AM

Registration and Morning Coffee

8:55 AM

Opening Remarks From The Organizer and Chair

09:00 AM

From Strategy to Field Impact: Building the Next Generation Go-To-Market Model in Pharma

by Enrique Galicia - VP Commercial Excellence - Bial

09:40 AM

Sponsored Presentation

10:20 AM

Coffee Break

10:50 AM

From Market Entry to Commercial Excellence: Building Go-To-Market Strategies that Drive Sustainable Growth

by Pelin Parmaksizoglu - Commercial Director - Biotest

11:30 AM

Sponsored Presentation

12:00 PM

Designing Agile Go-to-Market Models by Market, Brand Maturity and Customer Segment

by Jorge Pérez - Director Specialty Business Divisionof AI Engineering - Daiichi-Sankyo

12:40 PM

Lunch

14:00 PM

Stand Up Discussion

14:40 PM

Shaman's Presentation

15:10 PM

Pre-Launch Stakeholder Mapping and Early Customer Engagement

by Victor Manuel Serrano - Commercial Lead Rare Disease&Nephro - CSL Vifor

15:50 PM

Angelini's Presentation

by Pedro Figueiredo - Commercial Operations Excellence Associate Director West EU & Intercontinental - Angelini Pharma

16:30 PM

Coffee Break

17:10 PM

Commercial Excellence Transformation.......Without a Budget Allocation

by Azeeza Sunmonu - EMEA Head of Commercial Execution & Global Accounts (Director) - Abbott

17:50 PM

Launch Excellence for In-licensed and Out-licensed Assets

by Harsh Raghava - Director, Commercial / Alliance Management - Alvotech

18:30 PM

Panel Discussion

19:10 PM

Cocktail Reception

8:30 AM

Registration and Morning Coffee

8:55 AM

Opening Remarks From The Organizer and Chair

09:00 AM

Every Signal Counts: Building a Smart Commercial Engine

by Philipp Klein - Associate Director, Customer Engagement Lead – Commercial Excellence - Moderna

09:40 AM

Scaling AI in Pharmaceutical Commercial Operations

by Petra Bulf - Commercial IT Cluster Lead, Associate Director - Teva Pharmaceuticals

10:20 AM

Coffee Break

10:50 AM

Shaping and Optimizing Portfolio Across European Markets

by Héctor De la Riva - Region Europe Commercial Director - Reig Jofre

11:30 AM

Shaping Product Strategy: Building Success Before Launch

by Joakim Olsson - Global Director - Commercial Upstream Lead | Efruxifermin MASH - Novo Nordisk

12:10 PM

Lunch

13:40 PM

Stand Up Discussion

14:20 PM

Market Access From The Inside

by José Luis Sánchez - Market Access Director - Viatris

15:00 PM

Making Strategy Happen: From Commercial Strategy to Execution and Performance

by Bruno Figueiredo - Director, Commercial Strategy Iberia & Country Manager Portugal - Santen

15:40 PM

Innovating Customer Engagement Through Cross-Functional Collaboration

by Maged Mabrouk - Director Global Commercial Operations/CommEx - Valneva

16:20 PM

Astellas Presentation

by Pablo Regueras Escudero - Assoc. Director Marketing & Sales Oncology and Onco-Hematology - Astellas

Driving
Pharma Growth
Through
Commercial Innovation
and Strategic Excellence

What is the Pharma Commercial Innovation Summit?

Is the conference in person or virtual?

Can I buy tickets offline? How?

Can I purchase tickets at the door/gate/entrance?